Using VR to Market Your Academic Program!




As we prepared for our first week of recruiting middle school students to our Early College High School, it dawned on me that we could showcase our school even before students had a chance to visit our campus in person!

Although we couldn't bring our workshops to our recruiting events, we could most definitely bring prospective students to our workshops with a virtual tour of our campus.

In my current role as a high school assistant principal, I work closely with a P-TECH school, which is a Pathways in Technology Early College High School. Our unique school model focuses on the trade industries and prepares students for careers right out of high school or college. Our classes teach students trade skills such as welding, HVAC, and construction technologies. Students who join our program not only get an abundance of hands-on learning experiences, but they also graduate with certifications in these trades and college hours to boot!

Our program goes beyond the classroom. We have workshops where students learn by doing and next school year, students will have the opportunity to earn practicum hours working on the job! As you can see we are more than a typical early college and it was very important for us to show this in an exciting, new and immersive way!




So, how could we communicate all this goodness to new recruits?

We decided to harness the power of Virtual Reality to gain their attention. By creating a VR Tour on Tour Creator and then downloading it to Google Expeditions, we were able to capture scenes from our dual credit college courses to show how learning is different. We were able to get scenes of students working in the workshop with a variety of tools. Through the use of VR, not only were we able to show students our construction projects, we were able to immerse them in the projects and have them experience the actual learning environment.


The great part is that students are able to get a feel for our program without having to wait for a class trip to make their visit. They can learn more about what we do at P-TECH in advance which ultimately helps them make the right decisions about their futures.

In order for students to really grasp the idea of what our P-TECH is all about, VR can literally be the window of opportunity for them.





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